Legal
Cancellation and refunds
Full refund within 24 hours of payment if no work has started. What "work started" means, exactly. Last updated 15 September 2026.
The short version. Tell us within 24 hours of paying, before work has started, and you get every rupee back. Once our team has begun researching and writing, the money has been spent on people's time and we cannot return it. We would rather say that plainly now than argue about it later.
1. The refund window
You get a full refund, including GST, if both of these are true:
- You ask us within 24 hours of your payment being taken, and
- no work has started on your order.
The 24 hours run from the timestamp on your Razorpay payment, which is on your receipt and in your portal. There is no form to fill and no reason to give. One message on WhatsApp is enough.
2. What "work started" means, exactly
We are specific about this so nobody has to guess. Work has started once any one of these has happened:
| Work has NOT started | Work HAS started |
|---|---|
| You have paid and nothing else has happened yet | Your onboarding call has taken place |
| Your portal login has been created | Your baseline AI check has been run |
| We have said hello on WhatsApp | Your fact sheet, the Brand Truth File, has been drafted |
| We have sent you the intake form and you have not returned it | Research or writing on your first article has begun |
| Your website and profile fix-list has been prepared |
Creating your login and messaging you on WhatsApp are not "work" for this purpose. They are automatic steps that cost us nothing, and they never remove your right to a refund inside the 24 hours.
If you ask for a refund inside 24 hours and we have already begun researching, we will tell you honestly what was done and when, and you can see the same timestamps in your portal.
3. After 24 hours, or after work has started
Once either of those lines is crossed, the payment is not refundable. The reason is simple: this is research, writing, fact-checking, design and publishing done by people, and that time cannot be recovered once it is spent.
We do not offer any money-back guarantee tied to results, and we would ask you to be careful of anybody who does. No one can control what an AI platform answers, so a refund promise based on AI naming you is a promise nobody can keep.
4. What we will do instead
If you are unhappy with the work rather than the purchase, tell us, because that we can usually fix:
- A draft you do not like is rewritten. Nothing is published until you approve it, so an unapproved draft has cost you nothing.
- A factual error in a published article is corrected free of charge, at any time, for as long as it is on our websites.
- If we fail to deliver something your plan includes, we complete it. If we cannot, we refund the fair value of that undelivered part.
That last line is a commitment, not a courtesy. If we sold you nine articles and delivered seven, you are owed the value of two.
5. If you stop midway through a plan
You may stop using the service whenever you wish. Nothing renews automatically, so there is nothing to cancel and no notice to give. Work already completed is not refunded, and everything we have published for you stays online.
If you have paid for a three, six or twelve month plan and want to stop partway, write to us. We will look at what has actually been delivered against what you paid and answer you within five working days. We are not obliged to refund, and we will not pretend otherwise, but we will not keep money for work we have not done.
6. The Starter credit is not a refund
If you buy the one-time Starter article for ₹3,499 and move to any membership within 30 days of that payment, the entire ₹3,499 is credited against your membership price. That is a credit against a new purchase, not a refund to your card, and it applies only if you continue.
7. How to ask for a refund
Message us on WhatsApp at +91 99585 22466, or email contact@startupfeed.in, with your payment id from the Razorpay receipt. You do not need to explain yourself.
8. How long a refund takes
| Step | Time |
|---|---|
| We acknowledge your request | Within 1 working day |
| We approve it and instruct Razorpay | Within 3 working days of your request |
| The money reaches your account | Usually 5 to 7 working days after that, depending on your bank |
Refunds go back to the same method you paid with. We cannot send a refund to a different card or account, because Razorpay reverses the original transaction. The GST charged is refunded along with the fee.
9. Payments that fail or go twice
If money leaves your account but your order does not appear, it is almost always a bank settlement delay and it resolves on its own within a few working days. Tell us anyway and we will chase Razorpay for you. If you are charged twice for the same order, the duplicate is refunded in full, whether or not work has started, and the 24-hour rule does not apply to it.
10. If you disagree with our decision
Use the grievance redressal page. It names the officer, gives a direct email and phone number, and sets out the time limits we hold ourselves to. You may also raise a chargeback with your own bank or card issuer; we will cooperate with any such enquiry and provide our records.
This page forms part of our terms of service. Team StartupFeed and ProminAI, operated by Incunation Global.